What is a Lifestyle video

This may seem obvious, but if you’re a lifestyle brand, it’s important to have a video that portrays the lifestyle your target audience aspires to. This type of video content can help your audience imagine how your product fits into their way of life – or the way of life they want to lead – and it inspires them to take action and purchase.

Lifestyle videos focus on the product, but not in the sense of a more factual, detailed product explainer video. Rather, a lifestyle video uses irresistible visuals and action shots to tell a story of what your customer’s life could be like if they purchase your product.

In creating a lifestyle video, it’s important to consider the location, style and culture that appeals to your audience. This type of video content is important at the awareness phase of the customer journey and should give a taste of what your brand and product are all about.