What is an Animation Video?

Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles. Although they may integrate live action video, they don’t require any live action recording to convey an idea or story.

Different types of animated videos include:

• Cartoons

• 2D animation

• 3D animation

• CGI

• Whiteboard animations

The long and short of it

When choosing a length for an animated video, first consider the purpose of the video (Is it more informational than promotional?) and the platform(s) you intend to promote the video on. For instance, animated videos under 30 seconds automatically loop on many social media platforms — over that length and they don’t. Or, if you’re buying ad spots on a broadcast, time requirements for spots are often down to the millisecond.

A general guide to animated video length:

• Short Form (15 seconds) —   Good for looping ads 

• Standard Form (30 seconds) — Good for ads, looping or not

• Long Form (60 seconds) — Good for explainer videos

• Extra Long Form (90 seconds) — Good for in-depth explainer videos or brand stories

Why produce animated videos?

If you’re in charge of planning a diverse mix of deliverables in a content plan, animation will always present an elegant and cost-effective alternative to live-action video production.

Like motion graphics, animation is a compelling way to tell a story, letting you do things that could never be done in the real world — without breaking the bank.

View some here

https://www.wasatchstudio.com/video